Media Consumption Research

Media consumption research refers to the study of how individuals consume and interact with various forms of media.

Media consumption is dynamic and continually evolving due to technological advancements and shifts in behaviors. This research provides a comprehensive understanding of how people engage with media in today’s complex landscape. Tri-AD Media examines how a target audience consumes different types of media, such as television, radio, print, online news, social media, and streaming services. We analyze trends in media consumption across demographic groups, including age, gender, socio-economic status, and cultural backgrounds.

Our team examines qualitative market research on how individuals allocate their time to different types of media. This includes understanding which media channels are most popular, how much time people spend on each, and any changes in consumption patterns over time.

This data provides relevant research to help substantiate the use of a specific media outlet / platform. By relying on numbers, rather than personal preference, it allows businesses to have a concrete rationale for how their advertising budget should be allocated and which media are worth including in a campaign mix.

“Don’t count the people that you reach, reach the people who count.”

David Ogilvy
Father of Advertising

Let’s Have A Conversation

If you want to learn more, let’s have a conversation to determine what your unique marketing needs are.

If your audience is there, we can reach them.

Call 704-292-5335

Why Choose Us

Client-Centric

It is all about our clients. Every day we demonstrate this by the tasks we focus on, the time we spend developing strategic media campaigns, collaborating with their team, proactive campaign management, and a promise to always do what’s best for our clients.

Analysis & Data Driven

Our strategic planning is based on the analysis of qualitative and quantitative research. We provide the data to help clients get behind the campaign recommendations, so they know it is based on facts — not feelings or personal preference.

Cross-Platform Expertise

We are uniquely poised to offer strategic media planning and marketing services without being limited by media platform, industry, or market. Our team specializes in all things media, so if your target audience is there, we can reach them.

Customized Strategic Solutions

We provide customized solutions that achieve our clients’ sales and marketing goals. Each project is designed with a fresh approach to create the media plan or marketing solution best suited to achieve those goals. We don’t believe in a cookie-cutter or one size fits all plan. Every client, industry, and market is unique and should be approached as such.

Accessibility

Our clients never hesitate to reach out — whether by phone, text, or email — knowing that their inquires will be met with a team ready to provide answers, strategize on business dilemmas, or simply catch up on life. We pride ourselves on delivering timely and hands-on service that is second to none.

Integrity

We do what’s right even when nobody is watching.

Media Consumption Research