Media Planning & Buying

Media planning and buying are essential elements in the advertising process.

At its core, the heart of our job is to strategically serve ads to the right audience at the right time, while maximizing advertising budgets. Effective media planning and buying require a deep understanding of the target audience, market trends, and the strengths and weaknesses of different media channels. The expertise Tri-AD Media offers gives us the ability to develop a comprehensive strategy that maximizes the impact of advertising efforts for our clients within the constraints of the allocated budget.

Media planning

Media planning is the process of determining the most effective way to reach a target audience and achieve marketing objectives using various media channels. The primary goals of media planning involve maximizing the impact of advertising campaigns through the following steps:

Target Audience Identification:

Identify the target audience of a campaign. This should be your ideal target audience. The people most in need of your product or service. It is important not to run a media campaign until this crucial element is identified. These questions will help you identify who your target audience is.

Media Research Analysis:

Analyze qualitative and quantitative data based on the market and target audience identified. This provides essential data on how to best reach the target audience. It acts as a blueprint to guide Tri-AD Media’s media planners to develop effective campaign recommendations.

Setting Objectives:

Define the goals and key performance indicators (KPIs) for the campaign. These can include online form fills, phone calls, newsletter signups, brochure downloads, new customer appointments, increased sales, increased website traffic, and/or physical visits to your business.

Media Selection:

Develop the media mix based on the most appropriate media channels to reach the target audience, accomplish campaign objectives, and maximize ad budgets. Other considerations include creative assets that are available (i.e.: video that is television worthy even if it is going to be on social media —- more on that when we talk).

Budget Allocation:

Tri-AD Media develops effective media plans that are also cost-efficient by allocating budgets on specific media channels that maximize reach and frequency.

Media Buying begins once the planning process has been completed.

It is the actual purchase of advertising space or time on selected media channels. It involves negotiating and securing the best possible placement and rates. Tri-AD Media aims to ensure that the advertising message is delivered in a cost-effective manner by taking advantage of available discounts and negotiating favorable terms. In many cases, our campaigns over-deliver on impressions delivered, television spots that ran, and duration of a campaign flight.

The key steps our media buyers employ for clients include:

Negotiation:

Negotiating with media outlets to secure the best rates and placement for the advertising space or time.

Flighting:

We strategically flight campaigns around the times of the month or year that will give clients the most opportunity to maximize reach.

Booking:

Being proactive to book annuals (if applicable) helps our clients get more ‘bang for the buck’ for their campaigns.

Monitoring:

Monitoring the performance of the campaign and adjusting as needed to optimize results.

Reporting:

Providing clients with reports on the actual deliverables and KPIs the campaign was designed to achieve.

Tri-AD Media has experience executive media campaigns in the following placements

Digital

Connected TV
Geofencing
Paid Search
Programmatic Display
Site Retargeting
Streaming Audio (Pandora | Spotify)
Targeted Emails
YouTube (Bumper Ads | Non-skippable)

Social

Content development & posting
Paid Social Strategy
Social ad creation
Social retargeting

Traditional

Billboards
Broadcast Television
Cable
Direct Mail
Print
Radio

Let’s Have A Conversation

If you want to learn more, let’s have a conversation to determine what your unique marketing needs are.

If your audience is there, we can reach them.

Call 704-292-5335

Why Choose Us

Client-Centric

It is all about our clients. Every day we demonstrate this by the tasks we focus on, the time we spend developing strategic media campaigns, collaborating with their team, proactive campaign management, and a promise to always do what’s best for our clients.

Analysis & Data Driven

Our strategic planning is based on the analysis of qualitative and quantitative research. We provide the data to help clients get behind the campaign recommendations, so they know it is based on facts — not feelings or personal preference.

Cross-Platform Expertise

We are uniquely poised to offer strategic media planning and marketing services without being limited by media platform, industry, or market. Our team specializes in all things media, so if your target audience is there, we can reach them.

Customized Strategic Solutions

We provide customized solutions that achieve our clients’ sales and marketing goals. Each project is designed with a fresh approach to create the media plan or marketing solution best suited to achieve those goals. We don’t believe in a cookie-cutter or one size fits all plan. Every client, industry, and market is unique and should be approached as such.

Accessibility

Our clients never hesitate to reach out — whether by phone, text, or email — knowing that their inquires will be met with a team ready to provide answers, strategize on business dilemmas, or simply catch up on life. We pride ourselves on delivering timely and hands-on service that is second to none.

Integrity

We do what’s right even when nobody is watching.