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Learn more about Tri-AD Media Communications and how we can help build successful media campaigns for your business. We look forward to hearing from you.
Services
Tri-AD Media Communications, LLC is a media buying agency serving clients in any market they need to reach. Our experience and strategic planning allow us to develop effective media campaigns with a research-centric approach. We invest in the research tools to identify the media outlets your ideal consumer uses and media buying software to develop efficient media campaign that maximize marketing budgets. When the plan is based on research and finessed with Tri-AD’s expertise, the result is a strategic media campaign that delivers results.
Tri-AD specializes in placing your message in front of your target audience on any insertable media outlet necessary to accomplish campaign goals. Media placement options we can assist you with include the following:
DIGITAL
- Connected TV
- Geofencing
- Paid Search
- Programmatic Display
- Site Retargeting
- Streaming Audio (Pandora | Spotify)
- Targeted Emails
- YouTube (Bumper Ads | Non-skippable)
- Connected TV
SOCIAL
- Content development & posting
- Paid social Strategy
- Social ad creation
- Social retargeting
- Video Ads
TRADITIONAL
- Billboards
- Broadcast Television
- Cable
- Direct Mail
- Radio
"Don't count the people that you reach, reach the people who count"
DAVID OGILVY
Father of Advertising
Tri-AD Media offers media audits to help you understand if your media campaign is effectively reaching the desired target audience in the most cost-efficient way.
Media Audit Overview
Oftentimes, initial strategy conversations start with client questions regarding their media campaign performance and effectiveness. Questions such as:
- Am I truly getting optimal results?
- Are my advertising dollars reaching my target market?
- Is my current media strategy maximizing ROI?
The solution often points to a media audit. A media audit involves assessing your company’s media campaigns’ overall performance to gain insights into its reach, impact, and return on investment (ROI). It is an essential tool for companies to gain a holistic view of your media presence, identify gaps and opportunities, and make data-driven decisions to improve your overall media performance.
Media Audit Deliverables
- Define objectives: Determine the goals and target audience for the media campaign. This includes basic demographics such as age, gender, geographic area, and more detailed targeting such as household income, home value, children in the home, education, homeownership, marital status etc.
- Identify media channels: Identify all the media channels and platforms where you have a presence. This may include traditional media like TV, radio, print, outdoor as well as digital media such as websites, social media, and other online advertising. We typically request a months’ worth of media invoices and annual budget overview to gather this information.
- Gather media schedules: Collect relevant data and information from each media channel. This can include metrics such as digital and social media impressions, television & radio schedules, billboard placement, print runs,
- Assess media performance: Analyze the collected data to evaluate the performance of each media channel through qualitative market research and media buying tools. This will determine how efficient the media campaigns perform against the defined objectives to measure success and identify areas of improvement.
- Reporting and recommendations: Prepare a comprehensive report summarizing the findings of the media audit. This Includes the results of your current media plans performance against the specified objective, insights gathered in the process, and recommendations for improvement.
