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Market Research

Do you want to have a deeper understanding of the market(s) you serve or new markets you want to expand into? If so, a comprehensive market analysis is the answer.

These insights help businesses make informed decisions that align with customer needs and expectations, ultimately enhancing their competitiveness in the market.

Tri-AD Media provides the below information for your market broken down by DMA, Metro, County, or zip codes.

Consumer Demographic Profile

  • Age summaries
  • Gender breakdown
  • Ethnicity breakdown
  • Household income summary
  • Level of education
  • Employment status
  • Marital status
  • Parental Status
  • Age of children in the home
  • Home ownership status
  • Household size

Consumer Retail Preference

  • Hotel preference
  • Primary Bank preference
  • Convenience stores visited
  • Gas station used
  • Grocery stores shopped
  • Drug stores shopped
  • Quick service restaurants visited
  • Sit down restaurants visited
  • Clothing stores shopped
  • Home accessories stores shopped
  • Department stores shopped

What are the 3 main purposes of market research?

  • To use the findings of research for future strategies.
  • To discover customer’s needs and wants.
  • To understand public opinion about your company or product.

Let’s Have A Conversation

If you want to learn more, let’s have a conversation to determine what your unique marketing needs are. 

If your audience is there, we can reach them.

Why Choose Us



It is all about our clients. Every day we demonstrate this by the tasks we focus on, the time we spend developing strategic media campaigns, collaborating with their team, proactive campaign management, and a promise to always do what’s best for our clients.
Analysis & Data Driven

Analysis & Data Driven

Our strategic planning is based on the analysis of qualitative and quantitative research. We provide the data to help clients get behind the campaign recommendations, so they know it is based on facts — not feelings or personal preference.
Cross-Platform Expertise

Cross-Platform Expertise

We are uniquely poised to offer strategic media planning and marketing services without being limited by media platform, industry, or market. Our team specializes in all things media, so if your target audience is there, we can reach them.
Customized Strategic Solutions

Customized Strategic Solutions

We provide customized solutions that achieve our clients’ sales and marketing goals. Each project is designed with a fresh approach to create the media plan or marketing solution best suited to achieve those goals. We don’t believe in a cookie-cutter or one size fits all plan. Every client, industry, and market is unique and should be approached as such.


Our clients never hesitate to reach out — whether by phone, text, or email — knowing that their inquires will be met with a team ready to provide answers, strategize on business dilemmas, or simply catch up on life. We pride ourselves on delivering timely and hands-on service that is second to none.


We do what’s right even when nobody is watching.

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