Media Audit
A media audit helps businesses unlock the potential of their media campaigns.
When Tri-AD Media conducts a media audit, we analyze how well the target audience is being reached through the current media mix and uncover new opportunities to reach them more efficiently. Oftentimes, initial strategy conversations start with client questions regarding their media campaign performance and effectiveness. Questions such as:
- Am I spending my money in the right places?
- Are my advertising dollars reaching my target audience?
- Are there other media on which I should advertise?
- Is my current media strategy maximizing my ROI?
The answer often points to a media audit. It is an essential tool for companies to gain a holistic view of their media presence, identify gaps and opportunities, and make data-driven decisions to improve your overall media performance. We typically recommend an annual audit to keep up with emerging media trends.
Media Audit Deliverables
Define objectives:
Determine the goals and target audience for the media campaign. This includes basic demographics such as age, gender, geographic area, and more detailed targeting such as household income, home value, children in the home, education, homeownership, marital status etc.
Identify media channels:
Identify all the media channels and platforms where you have a presence. This may include traditional media like TV, radio, print, outdoor as well as digital media such as websites, social media, and other online advertising. Tri-AD Media requests media invoices for a typical months and annual budget overview to begin gathering the necessary information.
Gather media schedules:
Collect relevant data and information from each media channel. This can include metrics such as digital and social media impressions, television & radio schedules, billboard placement, and print runs.
Assess media performance:
Analyze the collected data to evaluate the performance of each media channel through qualitative market research and media buying tools. This will determine how efficient the media campaigns perform against the defined objectives to measure success and identify areas of improvement.
Reporting and recommendations:
Prepare a comprehensive report summarizing the findings of the media audit. This Includes the results of how the current media campaign performs against the specified objective, insights gathered through media consumption research, and opportunities for improvement.
Let’s Have A Conversation
If you want to learn more, let’s have a conversation to determine what your unique marketing needs are.
If your audience is there, we can reach them.
Why Choose Us
Client-Centric
Analysis & Data Driven
Cross-Platform Expertise
Customized Strategic Solutions
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