Media Minute

If you ever wonder whether your advertising is working, you are not alone. This issue comes up in most first-time discussions we have with business owners or marketing managers. After all, how do you know if the increase in sales results from your ad campaign or simply a sudden surge in interest for your product/service? […]

Oftentimes, initial strategy conversations start with client questions regarding their media campaign performance and effectiveness. Questions such as:* Am I truly getting optimal results?* Are my advertising dollars reaching my target market?* Is my current media strategy maximizing ROI? The solution often points to a media audit. A media audit involves assessing your company’s media […]

Are you overwhelmed at the thought of reviewing your website analytics? It can be daunting to learn a new platform let alone know where to start. We have broken down the most essential data to look at regularly (monthly is ideal, but quarterly at the minimum) within Google Analytics. 1. Website Traffic:  Knowing what your […]

1. Making decisions based on their own media habits We have heard many marketing professionals say that they buy certain media outlets because that is what their friends watch, what their family members listen to, or the publications they read. This is a fundamental flaw. Advertising decisions must be based on data to achieve the […]

You must understand who you want to put your message in front of before you spend a dime on advertising. Here are some questions to help you uncover your ideal target audience. What is the ideal age range of the person most likely to use my product/service? Does my product/service appeal to a specific gender? […]

If you have ever wondered if your advertising works, you are not alone. Truth is, there is only one way to really know if your advertising is working and that is to stop. Yes, stop all advertising and you will see a dramatic drop in business to prove that advertising does in fact work. We […]

If you have ever wondered if your advertising works, you are not alone. Truth is, there is only one way to really know if your advertising is working and that is to stop. Yes, stop all advertising and you will see a dramatic drop in business to prove that advertising does in fact work. We […]

In today’s digitally driven world, the landscape of advertising and reaching your target audience has evolved significantly. With countless platforms and diverse audience preferences, strategic media planning and buying have become pivotal in ensuring your brand’s message reaches the right eyes and ears. At Tri-AD Media Communications, we understand the complexities and nuances of media […]