Who is your target audience?
You must understand who you want to put your message in front of before you spend a dime on advertising. Here are some questions to help you uncover your ideal target audience.
- What is the ideal age range of the person most likely to use my product/service?
- Does my product/service appeal to a specific gender?
- Does my target audience live or work in a specific city, county, or zip code?
- What income level does someone need to have to purchase my product/service?
- Are there any lifestyle characteristics that makes someone need my product/service (ex: married, parents, homeowner, retired, outdoor enthusiasts)?
At the end of the day, identifying your IDEAL target audience is the start of all successful marketing campaigns.
“Don’t count the people you reach, reach the people who count.”
David Ogilvy
Tri-AD Media’s Planning and Buying Capabilities include the following placements:
- Broadcast TV
- Cable
- Radio
- Billboard
- Programmatic Digital
- PPC
- YouTube
- Social Media
- Streaming Audio
- (Spotify/Pandora)
- Connected TV (Hulu)
- Email Marketing
- Direct Mail
Let’s Have A Conversation
If you want to learn more, let’s have a conversation to determine what your unique marketing needs are.
If your audience is there, we can reach them.
Why Choose Us
Client-Centric
It is all about our clients. Every day we demonstrate this by the tasks we focus on, the time we spend developing strategic media campaigns, collaborating with their team, proactive campaign management, and a promise to always do what’s best for our clients.
Analysis & Data Driven
Our strategic planning is based on the analysis of qualitative and quantitative research. We provide the data to help clients get behind the campaign recommendations, so they know it is based on facts — not feelings or personal preference.
Cross-Platform Expertise
We are uniquely poised to offer strategic media planning and marketing services without being limited by media platform, industry, or market. Our team specializes in all things media, so if your target audience is there, we can reach them.
Customized Strategic Solutions
We provide customized solutions that achieve our clients’ sales and marketing goals. Each project is designed with a fresh approach to create the media plan or marketing solution best suited to achieve those goals. We don’t believe in a cookie-cutter or one size fits all plan. Every client, industry, and market is unique and should be approached as such.
Accessibility
Our clients never hesitate to reach out — whether by phone, text, or email — knowing that their inquires will be met with a team ready to provide answers, strategize on business dilemmas, or simply catch up on life. We pride ourselves on delivering timely and hands-on service that is second to none.
Integrity
We do what’s right even when nobody is watching.
