How Do You Know If Your Advertising Is Working?

If you ever wonder whether your advertising is working, you are not alone. This issue comes up in most first-time discussions we have with business owners or marketing managers. After all, how do you know if the increase in sales results from your ad campaign or simply a sudden surge in interest for your product/service? There is only one way to know if your advertising is working: to stop advertising. Yes, stop all marketing efforts, and you will see a dramatic drop in business to prove that advertising does, in fact, work.

Keep in mind that not all media campaigns are created equal… Just because you can set up a social media campaign doesn’t mean you should. We see the magic happen when our clients allow us to finesse the media mix with our expertise. Our research-centric approach to media buying puts your message in front of the people you want to see it. That means that your ads reach consumers on the social media they scroll, the games they play, the music and podcasts they listen to, the news they watch, the billboards they pass while driving their kids to school, and the all-consuming inbox. You experience increased phone calls, job requests, and ultimately sales.