Key Website Data to Know

Are you overwhelmed at the thought of reviewing your website analytics? It can be daunting to learn a new platform let alone know where to start. We have broken down the most essential data to look at regularly (monthly is ideal, but quarterly at the minimum) within Google Analytics.

1. Website Traffic: 

Knowing what your monthly website traffic count is provides you with an understanding of the current level of awareness in the market. The key metrics to review at this level are:
*Sessions: What is the amount of traffic coming to your website. This includes new and repeat users.
* Users: Individuals visiting your website.
* New Users: First-time visitors to your website.

2. Demographics: 

Now that you know the volume of traffic coming to your website, you can analyze who they are and where they come from.
* Gender
* Age
* Geography

3. Traffic Source: 

Understanding which channels bring traffic to your website is essential for evaluating your marketing efforts.
* Organic: Traffic brought to your website through SEO (Ex: Page one on Google SERP).
* Paid: Paid media that brings people to your website (Ex: PPC, Social Media Ads).
* Direct: Traffic from a direct URL search, mobile traffic, or where Google lumps unknown traffic sources.

There are many other variables to review in Google Analytics, but these data points are the most useful ones to know for your business. They can be applied to enhance the effectiveness of your internal marketing efforts and paid media campaigns. If you need help accessing or analyzing this data, we are here to help.